MBA (Marketing)

School of Commerce and Management

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An MBA in Sales and Marketing is a graduate-level business degree program that focuses on the skills and knowledge required to successfully market products and services in a variety of industries.

This program typically covers topics such as marketing strategy, consumer behaviour, market research, branding, advertising, and sales. In an MBA Marketing program, students learn how to analyze market trends and consumer behaviour, identify target audiences, develop marketing campaigns, and measure the effectiveness of marketing strategies. They also gain skills in communication, leadership, and strategic thinking, which are essential for success in marketing roles.

Graduates of an MBA Marketing program can pursue a variety of careers in marketing, advertising, and sales. These include roles such as marketing manager, brand manager, advertising executive, market research analyst, and sales manager. With an MBA in Marketing, students can develop the skills and knowledge needed to succeed in these competitive.

Eligibility

Passed Bachelor Degree from UGC approved University. Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying examination.

  • Duration
    2 Years (4 Semesters)
  • Fee (Per Semester)
    22,500/-
    Examinations Fee (Per Semester)
    1,500/-
    Registration Fee
    500/-
    Enrollment Fee
    1,000/-

 

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Highlights

  • The teaching methodology employs the case study approach with a focus on practical application.
  • The infrastructure is top-notch and of exceptional quality.
  • The course curriculum undergoes continuous evaluations and modifications to ensure that it meets industry standards.
  • The Faculty Mentoring Program serves as a comprehensive evaluation tool and assists students with their learning
Program-objective
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Curriculum Details

Semester

  • Management Concept and Processes
  • Introduction to Managerial Economics
  • Business Environment
  • Financial Accounting
  • Quantitative Methods
  • Computer Applications in Management
  • Business Legislation
  • Indian Ethos and Values

Semester

  • Marketing Management
  • Human Resource Management
  • Organizational Behaviour
  • Research Methodology
  • Introduction to Business Communication
  • Financial Management
  • Production and Operation Management
  • Strategic Analysis and Choice
  • Project Formulation and Implementation
  • Operations Research.

Semester

  • Consumer and Organizational Buying Behaviour
  • Integrated Marketing Communications
  • Supply Chain Management
  • Services Marketing
  • Digital Marketing
  • Family Business Management
  • CSR, Ethics and Corporate Governance
  • Management Accounting
  • Innovation Management and Design Thinking
  • Building Entrepreneurial Culture and Team
  • Strategic Execution
  • Business Operations Management
  • Emerging Business Sectors and Technologies
  • Engineering Mathematics-I
  • Human Development
  • Energy Auditing
  • Public Policy
  • Knowledge Management
  • Solid and Hazardous Waste Management
  • Wind and Solar Energy Systems
  • SOCIETY AND ENVIRONMENT

Semester

  • Internship (18 Weeks minimum)
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Program Outcomes (POs)

  • PO1

     

    Standard Operation in regular and special tasks: Student can now perform all his tasks regular, special, or emergency ones with all standards of safety, comfort and quality.

  • PO2

    Corrective measures and Alternative solutions to the problems: The student is always in a position to provide the corrective measures if something does not go in a desired manner and also has an alternative solution to every problem.

  • PO3

    Individual and teamwork: Students can function effectively as an individual, and as a member or leaders in diverse teams, and multidisciplinary.

  • PO4

    Communication Skills: Students should have now been able to communicate (business communication, verbal and non-verbal) in the best possible manner to all the stakeholders (employees, employers, clients etc).

  • PO5

    Universal Adaptability: Students can now be adaptive to any universal location and conditions for the effective delivery of goods and services.

  • PO6

    Ethics and Environment: Students will act in such a manner to serve society at large in an eco-friendly and ethical manner.

  • PO7

    Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.

  • PO8

    Entrepreneur: Apply the knowledge of mathematics, management courses, law, economics, finance and other management specialization courses to become an entrepreneur.

Programme Specific Outcomes

  • PSO1

    Able to apply the knowledge gained (using modern software tools and packages) during the course of the program by helping the industries to manufacture the quality products according to the needs and feedback of present and potential customers.

  • PSO2

    Able to apply the knowledge gained during the course of the program in marketing the products of the industry using conventional and digital methods.

  • PSO3

    Act in the formation and implementation of marketing policy related to customer relationship management.

 

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Program Educational Objectives (PEOs)

Students should be in a position to thrive and succeed in the corporate and hospitality industry.

Students should be capable enough to innovate and devise methods for customer satisfaction concerning quality and timely delivery of goods and services.

Students acquire the skills to become successful entrepreneurs.

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outcomes
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Career Path

  • Brand Manager
  • Sales Manager
  • Business Development Manager
  • SEO Manager
  • Email Marketing Manager
  • Digital Marketing Manager
  • Social Media Manager

FAQ

What is an MBA in Marketing?

An MBA in Marketing is a graduate-level program that focuses on providing students with a comprehensive understanding of marketing concepts, strategies, and techniques. The program typically covers topics such as consumer behaviour, market research, branding, advertising, and sales management.

What can I do with an MBA in Marketing?

With an MBA in Marketing, you can pursue various career paths, such as brand management, product management, marketing research, advertising, sales management, and digital marketing. You can work in various industries such as FMCG, Retail, e-commerce, healthcare, and hospitality.

What are the core courses in an MBA in Marketing program?

The core courses in an MBA in Marketing program typically include Marketing Management, Consumer Behaviour, Marketing Research, Brand Management, Advertising and Promotion, Sales Management, and Digital Marketing.

Is an MBA in Marketing worth it?

An MBA in Marketing can be worth it if you are looking to advance your career in marketing or business management. It can provide you with the necessary skills and knowledge to take up leadership roles in marketing or other related fields.

What is the job outlook for someone with an MBA in Marketing?

The job outlook for someone with an MBA in Marketing is positive, with the demand for marketing professionals expected to grow in the coming years. Graduates can pursue various career paths in marketing and related fields, such as brand management, product management, advertising, sales management, and digital marketing.

ADMISSIONS
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Campus
Nirwan University Jaipur

Near Bassi-Rajadhok Toll, Agra Road, Jaipur- 303305
mobile_icon+91 - 9289800300

City Office

21, Sahkar Marg, 1st Floor, Near 22 Godam Circle
Jaipur - 302019 Rajasthan
mobile_icon0141 - 2228000
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Campus

Nirwan University

Near Bassi-Rajadhok Toll, Village- Jhar, Agra Road, Jaipur - 303305 Rajasthan
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